Rabbids Go Home | E3

To promote the upcoming release of Rabbids Go Home, Hadley Media built the Rabbids’ Pile to the Moon, a 20-foot pile of hundreds of items featured in the game. Attendees of E3 were greeted by the large pile and Rabbids mascots. To compliment the pile, an 8-foot toilet was created to allow consumers to exchange their E3 giveaways for Rabbids-branded premiums. Hadley Media won Event Marketer Magazine’s Buzz Award for the promotion. | CLIENT: Ubisoft Entertainment